Logo design is arguably one of the hardest parts of graphic design though with a little insider knowledge, you may find it’s not so difficult after all. By understanding what makes a “good” logo and the principles behind effective logo design you will be on the right track in no time. In this tutorial you will be guided through the logo design process, from initial brief right through to delivery while being given vital logo design tips along the way.
For the sake of this tutorial we will be creating a fictional logo – for now I’ve gone with a logo that reflects the first and last letters of my name – J & C. Through the use of negative space and a few nifty Illustrator tricks we will combine these characters (J & C) to create an iconic logo design. At the end of the tutorial, you may find that your own initials can be used too.